Using your data to grow your business …what could possibly go wrong?

Beginning in 2007, our mission has been to lead our customers’ data-centric implementations over and beyond the risky segments to achieve insights both quickly and sustainably, then train customers to evolve and extend our solutions.

Here’s how…



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Let’s set aside technical considerations and just explore a few unorthodox data visuals.  Why?  Because doing so helps us to reward viewers eye’s and brains.  At work, our eyes and brains are often forced to slog through repetitive logic and boring visual symbols that leave us uninspired, but an interesting visual can nudge us in… Read More

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Data Models are a’changin!  To learn about these changes, please join me Saturday, Oct 15, as I present “Lean Data Model Storming for Data Project Leaders” at the Southland Technology (SoTec) Conference 2016.  To view my session abstract, click here. This premier event, underwritten by PMI, AITP, IIBA and QAI, will bring together hundreds of… Read More

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I’ve just added a new entry to ‘Challenge – Solution – Impact’ based on a recent engagement.  Click on the above title to have a look.

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Without support from I.T., analysts increasingly need to perform data preparation tasks of varying complexity in order to wrangle data into shape for current analytic needs.  Using Alteryx Designer, many such tasks are simple and intuitive.  Let’s consider an example. For the completed Alteryx workflow sample published in Alteryz product documentation, assume that, due to… Read More

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A recent customer gave me a chance to exercise Tableau features, for both the Server and Desktop. Although this write-up is focussed more on calculation than visualization, it also demonstrates my approach to visualizing complex data with a simple, impossible to misunderstand, presentation. My customer wanted visualizations that would bring simplicity to a rather complex… Read More

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Greetings, Click here to read my Amazon review of Ralph Hughes’ book on Agile DW for leaders.  Well written and timely, it offers innovative, not widely-known methods for expediting the delivery of priority insights and of keeping your data infrastructure lean and responsive to evolving business needs. Daniel

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Daniel is truly an expert in his field.  I have known him for several years and I’ve  finally had the opportunity to work directly with him a few months ago. A healthcare customer carey-moretti-mugshotengagement I was working on required a highly seasoned Microsoft BI consultant to provide a technical health assessment of a data warehouse and the MSBI ecosystem as part of our overall Big Data customer readiness assessment. For his part, Daniel was thorough and quick in his analysis and was able to provide recommendations for improvement in almost no time at all.

I can’t say enough about Daniel’s leadership and expertise. Daniel, I hope we get more opportunities to work together in 2015 and beyond!

Experian Consumer Services (ECS) recently rolled out its next-generation direct-to-consumer credit report subscription service, built on Amazon Web Services (AWS), john-armentrout-mugshotleveraging many of the AWS components (Dynamo Streams, Dynamo DB, S3, and Redshift). This new core platform also introduced changes to ECS’s business model itself – meaning changes to rules, data availability granularity.  In this context, Daniel very successfully performed two critical functions for us:

1. As our Tableau expert, he enabled our Super Users to become more self-sufficient at reporting and analytics. Super Users were tasked with creating reports and analytic dashboards to validate a myriad of critical business processes in our new new cloud-based, core line-of-business application for direct-to-consumer credit report subscription services.  Daniel provided us with wonderful support in accomplishing the above. Specifically…

Daniel expertly trained and mentored our Super Users in Tableau Dashboard development and analytic collaboration on Tableau Server, so that we could perform our own exploratory analyses.  He resolved countless dashboard development issues for Super Users. Setup, secured and administered our Tableau Server projects for dashboard sharing, testing, and collaboration. He coached individual Super-Users to sharply differentiate emergency responses to hot issues from the creation of durable, high performance semantics.  He also helped us establish and grow our self-service business intelligence capability

2. As our consulting Data Architect as well, Daniel introduced us to Data Vault, an emerging logical data warehouse architecture allowing us to accomplish robust, loosely-coupled data integration for operational reporting and analytics — despite ongoing enhancements to data integrity within the core data-source system as well as the aforementioned fluidity of underlying business rules and metrics.  Daniel advised and lead the data warehouse team to optimize our data warehouse solution’s logical structure with great confidence, even in the midst of the above ongoing changes to our core data platform, which had previously held us back from initiating a new Business Intelligence capability.

Lastly, Daniel helped us establish a successful self-service Business Intelligence initiative in a challenging context, in which business analysts from across ECS learned Tableau and collaborated in performing not only operational and analytic reporting, but even validation of required source system transactional processes during the core transactional system’s go-live and customer-traffic ramp-up periods.

Daniel is a great asset who contributed in a significant way by extending the capabilities of RainTree (Oncology) Analytics product suite. Specifically, Daniel assessed scott-skellenger-mugshotand led enhancements to our early-stage Data Vault implementation, which now powers an important first:  an Oncology clinical community data integration hub.

The data platform is the foundation for an analytics tool kit enabling community oncology practices to follow and assess each complete patient journey on a single pane of glass and compare it with other patients’ cancer journeys at other clinics across the U.S.  The underpinning Data Vault Business Links Daniel built join claims data for the first time with patient electronic medical records and onsite prescription dispensing systems.

During his engagement at RainTree, Daniel helped us move the platform significantly forward!

While I was a Cap Gemini Consultant deployed to San Diego Gas and Electric, Daniel, an independent consultant, was brought into SDG&E’s Smart Meter / Operational Reporting initiative late as a ‘workout’ Project Manager, because scope had been proliferating and deliverables were woefully behind schedule. Daniel’s hassan-valji-mugshotrigorous project management, technical chops, and ability to negotiate must-haves vs. nice-to-haves with constituents set the stage for recovery and success.  He focussed the technical team to quickly get the critical reports built, tested, and delivered on schedule, thus providing those must-have metrics for release of invoiced payables to the prime contractor.